Yesterday, Why This Kolaveri Di became a YouTube crorepati. Today, the Time Magazine website has published a story on the song “India just can’t stop listening.”
As Dhanush’s crazy song with the catchy tune remains a YouTube favourite, comes more recognition. The website quotes the BBC to report on the nonsensical, semi-English music video that’s viral in India.
Earlier, Dhanush composed another jingle to thank fans for making Why this Kolaveri Di an international hit. “Wellu I’m happy nowu , cos u guysu enjoyingu my movie and performancu. Thanksu. Lovvu you , god blessu,” he posted , in the same colloquial style of the song.
Meanwhile, Why This Kolaveri Di has been feeling the love of Bollywood in no small measure.
“Just heard Kolaveri Di after much talk on it … it’s so original and catchy ..congrats Dhanush and Aishwarya (Rajni’s daughter) .. love,” legendary actor Amitabh Bachchan had posted on Twitter, few days ago.
Dhanush, thanked Bachchan, saying: “It’s a great honour to get a tweet from Big B, very kind of him. I dedicate the tweet to all you guys who made kolaveri this big. Love you guys. God bless.”
Dhanush’s wife Aishwarya, who is also the daughter of superstar Rajinikanth and the director of 3, thanked Big B: “Thank u so much @SrBachchan uncle..truly means a lot when u say it ..” Other stars such as Karan Johar, Bipasha Basu and Shahid Kapoor have also posted tweets on their love for the song.
Why this Kolaveri Di has been in covered by other international media too. ‘Why This Kolaveri Di’: India’s Latest Viral Hit, The Huffington Post reported on Tuesday.
A promo of this song was leaked on the internet and it instantly became viral on social networking sites for its quirky “Tanglish” lyrics and catchy head-bobbing tune.